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The wait is over. The 7 A’s are live.
No more guessing at how to show up, speak up, and shine.
This book is your playbook for maximizing your purpose, presence, and power.
This is more than a book—it’s your manual for showing up, standing out, and shining your light unapologetically.
The must-have guide for you, or for a brother you care about.
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IT’S HERE:
THE 7 A’S HAS DROPPED!
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READY TO STEP UP?
This book exists to change that.
The 7 A’s Framework was built for students, young leaders, and everyday men who know they were made for more but need the tools to get there.
Too many men feel stuck—unsure how to market themselves, how to own the room, or how to carry themselves with confidence. We’ve all seen what happens when fear, doubt, or missed opportunities hold people back.
WHY THIS BOOK MATTERS
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Cuts through the noise with simple, practical steps.
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Teaches you how to stand out in classrooms, careers, and communities.
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Helps you handle rejection, doubt, and setbacks with resilience.
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Gives you a clear blueprint for showing up authentically and powerfully.
This isn’t theory. It’s raw, tested, lived out — and it works.
CHALLENGES THIS BOOK HELPS SOLVE
Every young man faces hurdles — this book equips you with the tools to turn those challenges into stepping stones for growth and success.
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Struggling to stand out?
You’ll learn how to brand yourself with purpose.
Overwhelmed by expectations?
You’ll gain tools to focus and simplify.
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Tired of being overlooked?
You’ll find strategies to own your voice and presence.
Want to leave a mark and live with direction?
The 7 A’s show you how to build a legacy worth remembering.
KEY THEMES OF THIS BOOK
These themes form the foundation of the book, guiding young men to grow with clarity, confidence, and purpose in every area of life.
Identity & Purpose
Helping young men define who they are and why they matter.
Communication & Relationships
Building respect, handling conflict, and connecting with others.
Character & Integrity
Building trust, honor, and values in a world full of distractions.
Decision-Making & Leadership
Making smarter choices that create opportunities.
Resilience & Discipline
Bouncing back from setbacks and staying consistent.
Legacy & Impact
Living with integrity and leaving an influence beyond yourself.
WHAT’S IN IT FOR YOU?
For Young Men (14–26):
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Find your purpose and know your worth.
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Build real confidence, not fake hype.
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Make smarter choices that shape your future.
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Learn to show up, stand out, and be respected.
For Schools & Organizations:
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Equip students with lifelong leadership skills.
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Strengthen communication, discipline, and resilience.
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Address conflict resolution and decision-making head-on.
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Create pathways for young men to thrive inside and outside the classroom.
For Parents & Community Leaders:
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A guide to help young men grow into responsible leaders.
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Tools to strengthen character, discipline, and integrity
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Insight to better connect, guide, and support the next generation.
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A blueprint to inspire resilience, respect, and legacy.
ABOUT THE AUTHOR
John I.D. Johnson
Author | Speaker | Mentor | Servant
John Isaiah David Johnson is a professional speaker, entrepreneur, and servant leader from Brooklyn, NY. As CEO & Founder of JJS LLC, he equips individuals with tools to communicate with confidence, lead with care, and create lasting impact. John is especially passionate about helping youth grow through one of his core principles, empathy, as well as purpose, and authenticity. With over 10 years of experience in student affairs and community service, John blends lived experience with professional expertise to inspire growth in the next generation. He is the author of The 7 As: Essential Strategies for Young Men to Market Themselves With Excellence.
PRINCIPLES IN ACTION
Living these principles opened doors—connecting me with powerful brothers and professionals walking in purpose.
Jason O. Wilson
Bestselling Author and Founder of The Yunion & Cave of Adullam
Renowned for transforming lives through manhood, mentorship, and martial arts. Also, bestselling author and podcast host.
Frank E. Brady
Educational Consultant, Host/Emcee, Award-Winning Poet.
Malik Champlain
Author of LeadHerShip, Motivational Speaker, Fatherhood Builder.
BOOK JOHN TO SPEAK AND BRING THIS MESSAGE TO YOUR PEOPLE!
Ready for your students, staff, or team to experience the 7 A’s in action? Book John—or one of our mentors—for a workshop, keynote, training session, program, or podcast. Whether it’s leadership, communication, or confidence, we bring the framework to life and tailor it to your audience.
Honors & Recognitions page
Plaque of Appreciation from High School Alma Mater (2025) for unwavering dedication and support to the community.
Recipient of the Outstanding Young Alumni Award from College Alma Mater (2024)
FOREWORD
Dr. Brandon Frame – Foreword Author
Dr. Brandon Frame, CVO of TheBlackManCan Inc and SEL Professor, offers years of leadership and SEL expertise to share why “The 7 A’s” is a must-read for young men ready to lead and excel!
“If you’ve ever wondered how to become the leader you aspire to be, how to change the world in your unique way, this book is your starting point.”
FAQ'S
Your Questions, Answered Clearly
Q: How is this book different from other self-help guides?
A: It blends real-life stories with practical exercises and clear principles. It’s not just motivation — it’s actionable, simple to read, and designed to help you actually apply the lessons in school, work, and life.
Q: What will I walk away with after reading this book?
A: You’ll have seven key strategies along with realistic perspective to market yourself with confidence, tools to build stronger relationships, and the mindset to rise toward excellence with purpose and authenticity.
Q: Who is this book for?
A: It’s written for young men ages 14–26, but has positively impacted men beyond that age as well. It's also a resource for parents, mentors, and educators who want to guide the next generation with real tools and relatable strategies.
SHARE THE MOVEMENT! LEAVE A REVIEW ON AMAZON
and Post a photo, video, or testimonial via social media and tag us using #7AsBook, #7As, or #MarketYourself—or send it to us directly. We’ll repost the best ones and you might even get featured on our website!!!
BOOK ALSO AVAILABLE ON AMAZON & KINDLE