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RELEASE DATE: December 1st, 2025
Mark your calendars — the journey begins soon!
THE PLAYBOOK EVERY YOUNG MAN NEEDS!
You already have greatness in you. The question is — how do you show it to the world ?
Too many young men get overlooked, underestimated, or misunderstood. But the truth is this: when you know how to present yourself, promote yourself, and move in confidence, new doors open. That’s what The 7 A’s: Essential Strategies for Young Men to Market Themselves for Excellence is all about.
WHAT’S INSIDE?
This isn’t another boring lecture. It’s a compact guide with real strategies that actually work—built from years of experience, real conversations, and real growth. Whether you’re 14 or 26, this book will show you how to stand out, stay true, and step into opportunities with confidence.
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Awareness
Identify your strengths and blind spots
Advocacy
Speak up, advocate, and lead
Attitude
Build a winning mindset
Adding Value
Add value everywhere you go
Appearance
Carry yourself with presence
Authenticity
Stay rooted in who you are
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Attention
Lock in focus and respect
WHO IS THIS FOR?
This guide is for those navigating big transitions and new chapters in life. Whether you’re just starting out, chasing a dream, or stepping into leadership, it’s built to give you the tools, mindset, and confidence to thrive.
Young men stepping into high school, college, or their first job.
First-generation dreamers figuring it out on their own.
Leaders, athletes, artists, entrepreneurs, dreamers — anyone ready to elevate how they show up.
KEY THEMES OF THIS BOOK
At the heart of this book are guiding themes designed to shape character, sharpen focus, and empower young men to rise with purpose and confidence.
Identity & Purpose
Helping young men define who they are and why they matter.
Communication & Relationships
Building respect, handling conflict, and connecting with others.
Character & Integrity
Building trust, honor, and values in a world full of distractions.
Decision-Making & Leadership
Making smarter choices that create opportunities.
Resilience & Discipline
Bouncing back from setbacks and staying consistent.
Legacy & Character
Living with integrity and leaving an impact beyond yourself.
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John I.D. Johnson
Author | Speaker | Mentor | Servant
ABOUT THE AUTHOR
John Isaiah David Johnson is a professional speaker, entrepreneur, and servant leader from Brooklyn, NY. As CEO & Founder of JJS LLC, he equips individuals with tools to communicate with confidence, lead with care, and create lasting impact. John is especially passionate about helping youth grow through one of his core principles, empathy, as well as purpose, and authenticity. With over 10 years of experience in student affairs and community service, John blends lived experience with professional expertise to inspire growth in the next generation. He is the author of The 7 As: Essential Strategies for Young Men to Market Themselves With Excellence.
FOREWORD
Dr. Brandon Frame – Foreword Author
Dr. Brandon Frame, CVO of TheBlackManCan Inc and SEL Professor, offers years of leadership and SEL expertise to share why “The 7 A’s” is a must-read for young men ready to lead and excel!
“If you’ve ever wondered how to become the leader you aspire to be, how to change the world in your unique way, this book is your starting point.”
Your story matters. Your light deserves to shine.
Pre-order your copy today and take the first step toward marketing yourself for excellence.Pre-order your copy today and take the first step toward marketing yourself for excellence.
(Get your book before it’s officially released!)
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BOOK ALSO AVAILABLE ON AMAZON & KINDLE